THURSDAY MAY 18 2023

+50 UNITS PROPERTY MANAGERS ONLY

Day 2 Schedule

09.30 – 10.00

AUDITORIUM

FOCUS SESSION

The Crucial Role of Employer Branding in Scaling Your Vacation Rental Business

Sales, tech stacks, customer experience, attracting the best inventory, revenue management, profitably and so much more are critical parts of your business success, but guess who drives all of those components? Your Talent.
That’s why companies that outperform the rest and scale own their employer brand as a top priority.
In this keynote, globally recognized branding expert Amber Hurdle will guide you on how to strengthen your brand with guests and homeowners alike while learning:
*Why your team of employees, contractors and VAs are the greatest asset and the greatest threat to your brand reputation
*How to build and communicate an authentic experience to attract, engage and retain top talent that drives results
*Why employer branding plays a vital role in successful mergers and acquisitions
*How your team influences community relations and regulatory challenges
*What four key areas protect and amplify your employer brand
When you attract and retain the best team, you can offer your customers the best of everything. After this experience, you will know how to optimize your talent to create happy employees, customers and bottom lines!
SPEAKER

10.00 – 10.30

AUDITORIUM

FOCUS SESSION

PMS: Perfectly Mediocre Software: Because management shouldn't be easy!

OK: this is a controversial statement, but managers are jugglers and cannot afford to drop the ball at any point, so tech, support, and costs are hugely important.

I am asked at each conference and online the same question: “I need to change my PMS, which is the best?” it’s also why I created an advisory document for pre-PMS adoption.

At Scale, I will be digging into why these problems occur, the challenges ahead, the solutions, and whether PMS systems have your business success at its core or just their own.

SPEAKER

THE KNOWLEDGE ROOM

FOCUS SESSION

The Impact of Security Deposits on Rental Property Management: A Pathway to Scale Better Practices

SPEAKER

THE POD

PANEL DISCUSSION

Unleashing the Potential of the Business Travel Industry

Welcome to the dynamic and highly profitable world of business travel and corporate housing accommodation industry! As a savvy entrepreneur, you undoubtedly recognize the immense potential of this lucrative field. The good news is, you can learn how to harness and maximize these opportunities starting in 2023-2024. With over 25+ years of combined experience in the corporate business travel housing accommodations sector, our team of leading professionals is excited to share valuable insights and mindsets that have catapulted their careers and helped them excel in this competitive field. By projecting your business mindset ahead of your current position, you can unlock your full potential and chart a course towards success. Join us on this exciting journey to learn the latest trends, best practices, and strategies that will position you for profitability in this vibrant industry.

MODERATED BY

Robertin Nunez

PANELISTS

Phil Stapleton, Boris Pavlov

10.30 – 11.00

AUDITORIUM

FOCUS SESSION

Grow your revenue and future proof your business with sustainability

Bob and Nikki talk about the business benefits of sustainability for property managers and hosts. How to start simple with free resources. Plus how to weave a green approach into your existing marketing strategy. Building a sustainability capacity with property owners to meet a growing consumer demand for eco stays. As the demand for sustainable short term rentals grows, we will talk about what that looks like in our industry and how to take meaningful action that will have a positive impact on the 3 Ps.

SPEAKERS
Bob Garner & Nikki Mattei

THE KNOWLEDGE ROOM

FOCUS SESSION

The (Vacation) Data Revolution

We are living in a globally connected world, where millions of data points are available to every consumer and every company. The vacation rental industry is not immune to this influx of data and when used correctly, this growing amount of data can be prescriptive, actionable and impactful.

In this session, you will learn best practices to collect and automate data that helps you: understand and take action on the types of listings consumers are searching for in your market, leverage that data to create a unique listing and a unique experience, assess trends both in your market as well as markets where you may be considering future investments.

Successful vacation rentals businesses will be the ones that put the tools in place to collect the right data and automate the right actions that help them unlock new ways to make more money.

SPEAKER

THE POD

PANEL DISCUSSION

The New Standard in Operational Efficiency to Scale Effectively

Implementing streamlined processes and utilizing advanced technology is the new standard in operational efficiency, enabling businesses to scale effectively.

MODERATED BY
PANELISTS

Erskine Berry, Tyann Marcink

11.00 - 11.30

Coffee Break

11.30 – 12.00

AUDITORIUM

PANEL DISCUSSION

How to scale Your STR Business Internationally

Meet two companies (ALTIDO & GuestReady) that sought to expand beyond their local markets and become international.

Listen to their stories on how they embarked on a complex but rewarding journey where many challenges and setbacks tested their resolve

MODERATED BY
SPEAKERS

William Parry, François Lavie

THE KNOWLEDGE ROOM

FOCUS SESSION

VAT collection in the EU and the pending implications for STR operators

Last year, the European Commission published a proposal for the “VAT in the Digital Age”(ViDA), which aims to simplify taxation rules adapted to the digital age, fight tax fraud and benefit businesses. While the Commission’s proposal for a real-time digital reporting for VAT purposes through e-invoicing will help Member States step up the fight against VAT fraud, and that a single EU-wide VAT registration will simplify VAT obligations to businesses selling to consumers in another Member State, there are several concerns on the deemed supplier (DS) regime in the proposal, particularly regarding the short-term rental (STR) accommodation services facilitated via online STR platforms.

Viktorija Molnar, Interim Secretary General of the European Holiday Home Association, will summarize what this new proposal means.

SPEAKER

12.00 – 12.30

AUDITORIUM

PANEL DISCUSSION

Let the Data Inform your Strategy

There is an abundance of data available tracking all aspects of short term rental performance. The data provides insights into broad overall trends across the entire industry as well as detailed data-point on specific properties or portfolios, and everything in between. With the increased prevalence of data, there’s an increasing expectation that the data will drive our decisions by telling us the ‘right’ answer. However, more data does not necessarily equate to better decisions, and sometimes too much data can confuse and can lead to decisions that don’t align with your end goals.

In this panel discussion moderated by John An, data experts Jamie Lane from AirDNA and Sally Henry from Key Data Dashboard share their perspective on data in the short term rental industry, and more importantly, how property managers can filter through the data to inform better decisions that more closely aligns to their business goals.

MODERATED BY
PANELISTS

THE KNOWLEDGE ROOM

FOCUS SESSION

DAC7 revolution: new reporting obligations for digital platform operators, hosts and property managers

The new DAC7 directive became effective on January 1st, 2023, introducing revolutionary and heavy tax reporting obligations for all digital platform operators, hosts, and property managers operating in the EU, including non-EU foreign platform operators that perform commercial activities in the EU.

Sergio Lombardi, founder of Taxbnb, President of the Italian Chartered Accountants Tourism Commission in Rome, and Member of CFE Tax Advisers Europe, will summarize obligations and strategy for every category (digital platform operators, hosts, property manager).

SPEAKER

THE POD

FOCUS SESSION

Alternative tools to support growth and achieve financial sustainability

The President and CEO of CleanBnB Francesco Zorgno will illustrate the concrete case of the success of CleanBnB and its two crowdfunding campaigns, a tool that allowed the company a rapid and healthy growth path up to the listing on the Stock Exchange in July 2019.

In this session, he will reveal the fundamental ingredients of the success formula of property management in short-term rentals and tell us what are the most common mistakes, the myths to dispel, the levers to use, and the objectives to focus on to build a business sustainable and scalable.

SPEAKER

12.30 – 13.00

AUDITORIUM

PANEL DISCUSSION

Regulation beckons. How to face these challenges head-on

Changes to regulation of short-term rentals can be viewed as a threat or opportunity. Hear from our panel about how pending European legislation will effect our businesses now and in the future.

MODERATED BY
PANELISTS

Marco Celani, Andy Fenner, Enrique Alcantara

THE KNOWLEDGE ROOM

PANEL DISCUSSION

Technologies to Consider as You Scale

A conversation with PMs and technology providers about key technologies that can be used by property management companies with features that adapt as a company grows, and are accessible for PMs managing 20 properties or 200.

Enjoy a lively panel sharing experiences, advice, and tips among themselves and with the session participants.

MODERATED BY
PANELISTS

THE POD

FOCUS SESSION

A well trained team, the key for the success of your scaling company

A growing business requires a growing team, but today’s market doesn’t offer the amount of well-trained human resources needed, meaning that most companies have to spend time and resources to train their teams. We are going to share some secrets to speed up the training process and retain talent.

SPEAKER

13.00 - 14.30

Lunch

14.30 – 15.00

AUDITORIUM

FOCUS SESSION

Navigating Through the STR Tech Fragmentation

The highly entrepreneurial short-term rental industry is vibrant with LOTS of software and technology tools to address a wide array of issues and pain-points facing operators. But often these tools do work integrate nicely with one another, there are many different solutions that solve for the same pain-point, and because every operator has their own unique needs, a tool that is great for one operator may be terrible for another. While technology should simplify, the fragmentation often creates more complexities and problems.

In this presentation, we will provide an overview of the current state of hospitality technology, the challenges faced by businesses in integrating different systems, and the impact of the fragmentation on guest experience and profitability. We will also propose potential solutions to the fragmentation problem, and how operators can effectively navigate the current fragmented landscape to help simplify their business.

SPEAKER

THE KNOWLEDGE ROOM

FOCUS SESSION

Owner Acquisition + Retention: The Side-B Journey to a Successful Vacation Rental Business

We will get into an overlooked and unknown area of our industry. The true core of the business – yet often forgotten part of the process. We will delve into the topic and meet the main actor, who is the primary key to the growth and strategic development of a Vacation Rental Company.

SPEAKER

THE POD

FOCUS SESSION

Diversity in Leadership, discussions and actions around the gender gap, diversity, anti-bias, ally ship, culture and recruitment

The lack of diversity in leadership positions remains a significant challenge for organizations, with women and people of color being underrepresented. To address this issue, organizations need to have frank discussions about the gender gap and the barriers preventing women from advancing to leadership positions.

Anti-bias training is another essential step to create a more inclusive workplace and remove some of the barriers that prevent women from advancing.

Creating a culture of allyship and examining recruitment processes to ensure that diverse candidates are attracted and hired are other critical steps. By taking these actions, organizations can create a more equitable and successful workplace

SPEAKER

15.00 – 15.30

AUDITORIUM

FOCUS SESSION

Strategic PR and communications for scaling your business

Increasing brand awareness, communicating your mission, and cultivating a positive brand perception is an integral part of the scaling process for ambitious property managers looking to increase rental inventory and expand into new markets.

PR isn’t just about sharing your news or wins via a press release. Having a strategic PR strategy in place will help you launch into new markets, develop strategic connections, attract the best talent and support you in crisis management when issues such as regulatory changes take effect in your region.

In this session, you’ll learn how to build your strategy and what tactical actions you can take in order to begin to create a ‘halo’ effect around your brand.

SPEAKER

15.30 – 16.00

AUDITORIUM

FOCUS SESSION

Going on the offense with AI

Embracing the predictive hospitality revolution, Evan will explore the worlds of AI, ML, and NLP specific for VRMs. He’ll decode the OTA’s digital strategy to paint the AI roadmap to 2025. Leave with the knowledge to perform due diligence on AI vendors and deploy data backed decisions at scale.

SPEAKER

16.00 – 18.00

WORLD TRADE CENTER

NETWORKING

Post-Show Drinks

Join our drinks sponsors Enso Connect for some post-show networking time with fellow property managers, speakers and show partners.
Wine, beer and soft drinks will be served.

20.00 – 23.00

BARCELONA

FRINGE EVENT

After Party

Come and enjoy wonderful tapas, delicious wine, and make some new professional connections. AJL, Beyond, and Roomonitor invite Scale Rentals Show attendees to an evening fringe event at their stunning venue on Thursday, 18th of May from 8pm-11pm.

LEARN MORE

Discover all Scale Show 2023 content