Scale Rentals Show • May 2022 • Barcelona


150+ Attendees • 100+ Companies • 20 Countries • 33,000 Units


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The Scale Rentals Show Schedule

Wednesday 25th May, 2022

16.30 - 17.30

Introductory Roundtables

Scale Rentals kicks off the day before the conference with some friendly roundtable discussions to introduce ourselves and meet other similar sized companies with each table to be hosted by one of our show partners.

Conversations will focus on the meaning of scaling, the issues we collectively face, the opportunities that come our way and the solutions which help us scale our short-term rental companies.

17.30 - 20.00

Welcome Drinks (1)

Join us for some pre-conference welcome drinks and snacks sponsored by Scale Rental Show Partners, AJL Atelier and Operto.

19.30 - 21.30

Welcome Drinks (2)

Join AvantioBeyond, property managers, and other thought leaders for drinks, appetizers, industry chat, and, most importantly, fun. We look forward to seeing you there!

Thursday 26th May, 2022

Simon Lehman

Simon Lehmann

CEO of AJL Consulting
09.15 - 09.30

Opening and Welcome

The Scale Rentals MC, Simon Lehmann, will open the conference and introduce the itinerary for the day.

Richard Vaughton

Richard Vaughton

CEO of Rentivo & YES Consulting
09.30 - 10.00

Growing Your Inventory? Mission Impossible or Work in Progress?

How many managers there are there worldwide depends on your definition of manager (Hostfully’s excellent 2021 report estimates 140,000) but with new small ones sprouting up daily and supermanagers investing heavily it’s even more challenging. Each business needs replacement or new inventory and the space is crowded. Where do you sit, Struggling, Succeeding, or Selling?

Ezio Albanese will be speaking at Scale Rentals

Ezio Albanese

Profit Manager
10.00 - 10.30

How to convert the information into knowledge:
Business intelligence and Profitability in the STR industry.

In order to meet the objectives of constant business growth and control, the PM needs a solution capable of managing all the processes related to property management, with a view to growing the administrative-financial and service organizational structure.

Julie George - Moderator

Author/Speaker Million Dollar Host


Steve Davis (Operto)
Francois Gouelo (Enso Connect)
Antoine Serrurier (Cocoonr)
Gonçalo Ribeiro (Altido)

10.30 - 11.15

Panel Discussion: Technology and Hospitality - Finding The Sweet Spot

Join our moderator Julie George (Million Dollar Host) and panellists Steve Davis (Operto), Goncalo Ribeiro (ALTIDO), Francois Gouelo (Enso Connect) and Antoine Serrurier (Cocoonr) as they discuss actionable ways to embrace technology whilst continuing to provide excellent levels of hospitality and customer service.

Mike Ortegon will be speaking at Scale Rentals

Mike Ortegon

Vacation Rental Consultant
Franchising panel group


Alex Lyakhotskiy (Pass The Keys)
Chema González (Alterhome)
Marco Celani (Italianway)

11.45 - 12.15

It’s not all just burgers and fries

Did you know that franchising exists in the Short Term Rental sector?

Come and hear what some of the experts are saying about their journey in the STR franchise model.

Bob Garner

Owner of Casal dei Fichi
12.15 - 12.45

Environmental Sustainability and Vacation Rentals In Balance

The climate emergency is forever in the news but the average response from most vacation rental professionals is hard to even spot!

Jessica Gillingham will be speaking at Scale Rentals

Jessica Gillingham - Moderator

MD of Abode PR


James Kinnersly (AirDNA)
Laura Quack (Vrbo)
Sonia Chennoufi (HomeToGo)

12.45 - 13.30

Future Trends and Innovation

Join Jessica Gillingham and panellists from AirDNA, HomeToGo and Vrbo as they explore guest booking trends, market changes, growth predictions, investment opportunities and sustainability in the short-term rental industry.

Julie George

Author/Speaker Million Dollar Host
14.30 - 15.00

Building a Team so you can Work on the Business NOT in it!

Julie George will map out the Organisational Structure that allowed her to work 10 hours a week whilst running 130 properties and how you too can build an empire without working 24/7.

Nils Mattisson will be speaking at Sale Rentals

Nils Mattisson

CEO at Minut
15.00 - 15.30

Build a tech stack that scales

Minut CEO Nils Mattisson talks about how your tech stack has a large impact on scalability, and how a poor choice can needlessly increase your costs or constrain development down the line.

Evan Dolgow

Evan Dolgow

Head of Predictive Hospitality - Jarvis ML
15.30 - 16.00

Run Towards Your Data, It’s An Asset

In this competitive landscape, property managers must embrace technology to control their own destiny. Evan will unbundle OTAs to dive deeper into the data you already have & unlock your most valuable asset. 

Simon Lehman

Simon Lehmann

CEO of AJL Consulting
16.00 - 16.30

We need to lift our game!

After more than two years of a pandemic, the travel industry is still pending to fully recover but there is a glimmer of light in one specific vertical: The short-term rental industry.

Indeed private accommodations are enjoying a lot of momentum since the start of the pandemic and many destinations and businesses have now fully recovered and are looking to make the most of the opportunity ahead of them.

Gianpaolo Vairo & Marie Pistinier

16.30 - 16.45

Wrap Up

Closing with announcement of Scale Rentals Paris and Scale Rentals Milan events.

16.45 - 18.30

Post Show Networking

We invite all attendees to join us for post-show drinks – co-hosted by show partners Enso Connect and Mount.

20.00 - 00.00

The After-Party

Join us for an unforgettable night of fun and networking on the seafront at the Scale Rentals after-party.

Enjoy a variety of hot and cold tapas, paella, cocktails and drinks* at our private venue overlooking the beach.

*Sponsored by Hopper

Friday 27th May, 2022

11.00 - 13.00

Brunch & Final Sessions

Sponsored by Minut
10.45 - 11.00
Hot drinks, juices and pastries served
11.00 - 11.30
The OTA Landscape

Join Danny De Haas of Hopper as he discusses OTAs with a small selection of property managers and opens up the conversation to the audience about how OTAs can improve.

11.30 - 12.00
Trends and Business Intelligence

Short-term rentals in data & fuelling growth with business intelligence – Transparent take us through current trends in short-term rentals, before diving into the power of business intelligence in optimizing strategy, reporting & growth.

12.00 - 12.30
The #BookDirect Open Mic

Join Leo Walton of Superhog and Damian Sheridan of Scale Rentals/Book Direct Show as they host an open mic session with the audience sharing our most valuable direct booking strategies with each other.

12.30 - 13.00
Final networking

Delivering the leading names to help you scale

Simon Lehman

Simon Lehmann

CEO and Founder AJL Atelier

Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental, and business consultancy while also advising multiple companies as Board Member and Executive Chairman.

A sought-after speaker, panelist, and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short-term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He’s also an accomplished operator, having led Interhome as CEP, Hotelplan Group Deputy CEO, and Swissport as EVP.

Richard Vaughton

Richard Vaughton

Vacation Rental Advisor and Consultant

Richard is a veteran of the urban and destination vacation rental industry, an advisor and trustee to a select number of private and public businesses focusing on expansion, sales, and efficiencies.

Richard is also the co-founder of Rentivo, a technology supplier for data-driven marketplaces for vacation rental partners, an ex-owner of a UK management company, and co-owner of a European agency, cumulatively approaching 1000 properties.

With extensive hands-on experience across the tech, distribution, management, leasing, and servicing arms of short-term rentals he is well placed to assist growth businesses that are keen to plan for the future.

Richard has lived and worked in the UK, the Middle East, Italy, and Switzerland is an Ex VP of a US master lease business, has successfully crowdfunded and exited 4 companies, and assisted a handful more with their sale. He was the CEO of biotech, service, and diagnostic supply company with EMEA responsibilities in his former life.

Nils Mattisson will be speaking at Sale Rentals

Nils Mattisson

CEO Minut

Nils Mattisson has a degree in electrical engineering from Lund University, and spent seven years working in the Exploratory Design group at Apple in Cupertino. He founded Minut together with three co-founders in 2014 with the mission to make home-sharing work for everyone: hosts, guests and neighbors alike. As the CEO, he has been overseeing the company’s rapid growth over the past 7 years.

Bob Garner

Owner of Casal dei Fichi

Bob Garner is co-owner of Casal dei Fichi, sustainable holiday apartments in Le Marche, Italy. He is a passionate advocate for the environment, working to inform, persuade and lobby all parts of the short-term rental industry to acknowledge that we each have a role to play in tackling the climate emergency.

His latest campaign centers on inviting all event and conference organizers in the short-term rental sector to take action to be more eco-friendly. Conferences have the opportunity to reach widely into our community,  setting the agenda and creating change for the better.

Julie George

Author/Speaker Million Dollar Host

Julie George is the author of the best-selling book ‘Million Dollar Host’ which outlines her story and unique STR property management business model that resulted in incredible success in a short amount of time – (130 properties/ $8million income in 3 years). In 2019 Julie sold her business to a larger company and is now a Consultant coaching other budding entrepreneurs to replicate the success that she has seen in this incredible industry.

This businesswoman from Australia is now considered one of the world’s leading experts in Short Term Rentals, Judge of the Shortyz Awards 2022 (the most prestigious Industry worldwide awards), Lead Investor in Washbnb (an innovative American based business) and Head Coach with the Legends Accelerator Program ( in San Diego.  Julie has been featured on worldwide Podcasts, Newspapers, Magazines and TV.

Steve Davis

CEO Operto Technologies

Steve is a 25+ year veteran of the technology industry, having built, scaled and exited numerous startups along the way. After playing hockey for Canada’s National Team, Steve started his formal career at Apple, where he led the marketing team that launched the original iPhone onto the African continent.

From there he led the European expert services team for Kantar Worldpanel UK, helping to build, position and launch major FMCG product lines for the likes of Unilever, P&G, and other global manufacturers. Despite not knowing what a PMS, OTA or RevPar was when he started as the CEO of Operto Guest Technologies, Steve still managed to drive 400% YoY growth and a $12m USD A-Round raise, within his first 12-months at the helm. Most recently, Steve’s entrepreneurial passion, technology, and scaling expertise landed him in the prestigious VRTech “Top 20 Most Influential People in Vacation Rental Technology” for 2021.

Evan Dolgow

Evan Dolgow

Jarvis ML

Evan is an innovative real estate entrepreneur and early disruptor in two of the hottest asset classes: warehousing and short term rentals (STR). Trained by world renowned hoteliers at the Rosen College of Hospitality, Evan acquired his first STR at the age of 19.

Following a masters degree in Sustainable Real Estate Technology from NYU, Evan co-founded Enhance Acquisitions. He’s currently developing millions of square feet of warehouse fulfillment centers to support the ecommerce boom.

After partnering Enhance’s portfolio with a major developer, Evan joined Jarvis ML – founded by the ex-Google AI leadership. As the Head of Predictive Hospitality, Evan boosts direct booking websites with OTA-grade machine learning to transform them into advanced ecommerce operations.

By predicting what guests want before they have the thought, Evan leverages a best-in-class tech ecosystem to blur the line between hotels and STRs. He leads by a simple principle: “If you make the stage grand, guests will assume their roles.

Mike Ortegon will be speaking at Scale Rentals

Mike Ortegon

Vacation Rental Consultant

Mike is a globally recognized leader in the vacation-rental industry, with experience as a former executive with VRBO/HomeAway & Expedia. Mike now provides advisory and consultancy services, is a board member, coach, and Industry advocate with over 15 years of experience in the vacation rental industry. While based in London, he has a global reach and has a great interest in helping connect the dots between tech solutions and property managers to deliver the best experience for holiday dreamers.

Mike is a Texan by birth and has lived and worked in the UK, Europe, Australia, and Asia for more than 25 years working closely with companies of all sizes to help them grow and expand. While working at HomeAway, VRBO, and Expedia he built a global team responsible for integrating into the platform(s) and building strategic partnerships in the marketplace to drive supply and innovation for partners. Mike has gained great insights by working closely with Property Managers across the globe while helping them optimise, integrate, and expand their business.

Marco Celani

Marco Celani

CEO of Italianway

Marco Celani, 47, is the CEO of Italianway since 2016, the leading operator on the Italian short-term rental market for the number of destinations and properties managed. Since 2020 he is also President of the Italian Association of Short Rentals Managers, AIGAB (, founded by the big players in the sector in order to provide institutional representation to property managers, analyze data and encourage the creation of a solid network of entrepreneurs that can help grow the market.

Thanks to his solid background in finance, Celani has held managerial roles at an international level in groups such as Citibank, BNP Paribas, and Asset Management Service, carrying out company valuations, mergers, acquisitions, and reorganizations. In recent years, as an advisor, he has focused his interest on the sector of Small and Medium Enterprises, founding Sequor Capital Management, a company specializing in assisting companies in extraordinary transactions and in supporting start-ups in the growth process.

Goncalo Ribeiro will be speaking at Scale Rentals

Goncalo Ribeiro


Graduated in Hospitality and Tourism Management in 2010, developed his career with expertise on Tourism consultancy, project management, M&A, PropTech and private investor.

In 2019, he merged his Portuguese company to form ALTIDO, a leading European property management service company, where currently he acts as CTO of the group.

His passion for developing projects that are disruptive, scalable, and focus on leveraging tech to support company wide-goals.

His ultimate goal is to seek structured scalability and work with high-efficient teams while having fun on the way.

A fun bit about him, he just moved to Italy with his family and he enjoys skiing, cooking and the “aperitivo” time.

Antoine Serrurier will be speaking at Scale Rentals

Antoine Serrurier

CEO of Cocoonr

Antoine is the CEO of Cocoonr, Hosting power a leading property manager in vacation rentals in France with more than 1500 exclusive and high level accommodations (urban / leisure).

Based on two brands, Cocoonr (full service property management) and Book&Pay (focus on distribution and revenue management), the company propose its services in 9 local agencies (Lyon, Marseille, Toulouse, Bordeaux, Nantes, Saint Malo, Arcachon, Morbihan, Rennes) and all over France through strong partnerships with more than 150 local conciergeries. Launched in 2015, the company’s headquarter is based in Rennes (Britanny) and the full team is composed by more than 60 people, experts and passionnate with short term rentals! In the future, Before Cocoonr, Antoine launched several businesses in the digital marketing and ecommerce industry.

Ezio Albanese will be speaking at Scale Rentals

Ezio Albanese

Profit Manager

Ezio is a hospitality industry expert, with expertise in profit management and business intelligence architecture, customizing specific solutions to driving up revenue, optimizing the financial sustainability of the short terms rentals companies and hotels.

Ezio is an engineer by training. With a Doctorate in Managing Engineering from La Sapienza University, characterized by an entrepreneurial spirit and an immense passion for the hospitality sector; he initially capitalized on his engineering know-how and his analytical skills, working as a revenue manager for the hotel industry. In last years he has lent his knowledge to Vacation Rental, focusing on the development of technology.

Francois Gouelo will be speaking at Scale Rentals

Francois Gouelo

Co-Founder & CEO of Enso Connect

Francois is the co-founder & CEO of Enso Connect, a venture backed guest experience platform that leverages AI, multi-channel communication tools, and smart home technology to deliver personalized guest journeys in over 15,000 properties across 32+ countries.

Francois graduated from the University of Toronto with an honors degree in Computer Science, and Cognitive Science, focusing in computational linguistics. He recently completed his Masters of Entrepreneurship with high honors at the University of Cambridge, writing his thesis on the convergence of hotels and short-term rentals.

He was recognized as the City of Toronto Entrepreneur of the Year by the Entrepreneur’s Organization (GSEA), voted the most innovative Proptech CEO of 2020 in the UK, was a finalist for the Royal Bank of Canada Innovation Award, and represented Canada at the G20 Summit for the Young Entrepreneur’s Alliance group.

Francois’ passion for technology and travel is central to his career and desire to create a global community.

Jessica Gillingham will be speaking at Scale Rentals

Jessica Gillingham

Managing Director of Abode PR

Jessica is the founder and managing director of Abode PR, an award-winning B2B public relations and content agency focused on raising the profile of transformative technology solutions operating within the global short-term rental, hotel and ‘living’ property sectors. With over 20 years of experience in public relations, hospitality and technology, Jessica is also an advisor, leadership mentor and industry commentator. Her company sits at the heart of the developing intersection between work, life and play in the property and hospitality markets, and partners with technology solutions playing a lead role in this transformation.

James Kinnersly

Sales Director at AirDNA

James has worked with AirDNA for over five years in an account executive and director role working with clients ranging from VRMs, DMO’s and institutional clients across the globe. He has assisted clients with a number of the key issues faced in the industry, including – sustainably scaling inventory, implementing a more data-driven approach across operations, and best practices for using data in the STR world.

Sonia Chennoufi

Senior Business Development Manager at HomeToGo

Sonia Chennoufi is the Senior Business Development Manager for EMEA at HomeToGo. With extensive expertise and knowledge of the short-term rental ecosystem, Sonia is passionate about vacation rentals and has built, over the past 10 years, a strong ability at forging strong and lasting partnerships with short-term rental tech companies.

Making partners successful is at the core of her mission at HomeToGo.

Prior to HomeToGo, Sonia worked in a variety of marketing and business development lead roles in the short term rental industry, including in vacation rental software companies.

Chema González


After living for a year in a London Hotel and realised people would love to travel differently, Chema left Investment Banking to found, a vacation rental platform, that was acquired by Room Mate Hotels in 2015, operating in 42 countries and provides more than 100,000properties. This deal was the first (of many to come) M&A transactions from the hotel industry into the vacation rental sector.

He then founded, a property management company specialized in well-decor apartments that today operates in several markets and launched a franchise program to expand Alterhome around Spain and LATAM.

He acts as chairman of the Madrid Vacation rental association, Asotur, and leads the Alterhome expansion into several LATAM destinations. Now he also tries to professionalize the Vacation rental industry by founding, the online university to know everything that there is to know about vacation rentals.

Leo Walton will be speaking at Scale Rentals

Leo Walton

Co-Founder at SUPERHOG

Leo became part of the founding team at SUPERHOG in 2019, after having spent seven years running the supply function at onefinestay. These experiences have given him a deep understanding of, and passion for, the vacation rental industry, and in his role he works closely with operators and hosts, helping them to unlock growth and streamline operations by using SUPERHOG, which combines guest screening with embedded insurance.

Having experience of the property management side has given Leo an acute understanding of the pain points which SUPERHOG sets out to solve, guest screening, deposits, chargebacks and property damage. He’s passionately committed to building tools to help improve and revolutionise the industry.

Part time runner, full time dad and Man Utd fan.

Laura Quack


As Senior Manager for the Key Accounts in EMEA at Vrbo, Laura built and leads a multi-lingual team of (key) account managers. With her long-standing experience in hospitality, e-commerce and customer-centricity, her core focus in Vrbo is to increase her partner’s booking value from Vrbo through optimizing booking conversion, listing quality and value, whilst delivering exceptional travel experiences and powering the most trusted market place for travelers and partners.

Tom Payne will be speaking at Scale Rentals

Tom Payne


Tom has been working in STR data for over 4 years now and has established himself as an expert in his field, building lasting relationships with key players in the Industry and respected tourism institutions. He would be happy to share some insights into your market and tell you a little more about the groundbreaking data solutions that Transparent has developed for STR professionals.

Alex Lyakhotskiy will be speaking at Scale Rentals

Alex Lyakhotskiy

Pass The Keys

While doing his MBA at London Business School in 2014, Alexander experienced Airbnb as a traveller and also, through friends, as a host. Having identified the obvious issue of the hassle that Airbnb couldn’t solve for its hosts, Alexander decided to build a solution. He founded Pass the Keys in 2015 in London, scaled it to ten cities across the UK by 2018 and decided to franchise the business in 2019. Since then, the company has grown to 60+ territories across the UK, operating in both cities and the countryside. Alexander wants to build the most valuable holiday let ecosystem by constantly improving the experience for guests, hosts and franchisees.